It seems that NBA Live 13 will come out as a digital release not a full one which IRB Game said today. Now that Live isn't at its prime-time, this is a step it should go in price.
IRB Gamer has the scoop:
"It’s been almost 3 years since we’ve released an NBA title,” the EA rep said. The tactic is to get feedback from gamers. However, it’s a bit risky to not run it as the AAA title as thedecision has been made to NOT put the game on disc.
Live will be looking at a price point around $19.99,” equaling out to 1600 Microsoft Points or $20 PlayStation Network card.